We’ve all been there - sitting in meetings where ideas seem to fly past each other, or watching as crucial details get lost in a sea of emails and chat messages. Read More
Archive of posts - Chiraag George
As organizations grow, so does the complexity of managing their workforce effectively. Traditional tools and static diagrams no longer suffice to keep pace with rapid changes in employee roles, team dynamics, and operational hierarchies. Read More
Businesses today must navigate a complex landscape influenced by continuous external changes. Embracing a proactive approach to strategic planning, the STEEPLE analysis emerges as an invaluable tool, providing a comprehensive framework for evaluating external factors impacting business operations. Read More
In a world where understanding the connections between causes and effects is vital for decision-making and learning, Multi Flow Maps emerge as an invaluable tool. Read More
Have you ever been part of a team where some members seem to vanish into thin air when real work needs to be done? Read More
Clear and effective goal-setting is the backbone of organizational success. Businesses thrive when they can balance ambitious targets with measurable progress, yet navigating the tools and frameworks available to achieve this can be overwhelming. Read More
Every system, no matter how meticulously designed, carries the risk of failure. When the stakes are high—be it in aerospace, manufacturing, or software engineering—understanding potential vulnerabilities becomes critical. Read More
In the fiercely competitive environment of modern business, organizations constantly seek ways to improve efficiency and reduce waste. Continuous improvement plays a pivotal role in this endeavor by methodically integrating with existing business processes. Read More
Ever sat in a meeting where everyone seemed to have an opinion, but no one knew who had the final say? Read More
Designing an inclusive curriculum that addresses the diverse learning needs of students is a key challenge for modern educators. Every student has a unique way of processing information, whether they respond better to visual aids, auditory input, hands-on activities, or independent learning. Read More
In every workplace, from bustling startups to established enterprises, the ability to solve problems effectively can make the difference between success and stagnation. Read More
As businesses navigate an increasingly interconnected global marketplace, the ability to visualize, analyze, and optimize distribution networks has become crucial for maintaining competitive advantage. Read More
Projects often falter not from lack of talent or resources, but from unclear responsibilities and misaligned expectations. When deadlines loom and stakeholders grow anxious, the difference between success and failure often comes down to one fundamental question: Does everyone know exactly what they’re supposed to do? Read More
In an era where educational paradigms are rapidly evolving, understanding and implementing effective learning methodologies has become more crucial than ever. Read More
Successful businesses have a knack for developing a clear understanding of the skills and behaviors that drive growth. Many of the best companies use models that offer a structured way to define the key abilities required for employees to thrive in their roles and contribute to broader company objectives. Read More
One of the key responsibilities of managers is to constantly seek ways to improve operational efficiency and drive meaningful change. Amidst the myriad of management tools available, the Gemba Walk stands out as a powerful yet often underutilized approach. Read More
Whether you’re a business leader grappling with customer satisfaction issues, a teacher trying to improve student engagement, or simply an individual navigating life’s complexities, the ability to solve problems effectively is a crucial skill. Read More
In today’s fast-paced business environment, staying ahead of potential problems is crucial for success. Enter Failure Mode and Effects Analysis (FMEA) - a powerful tool that’s been quietly revolutionizing how companies approach risk management and quality control. Read More
Human Resource professionals and managers often find themselves navigating a complex web of employee development needs, compliance requirements, and strategic objectives. Read More
In the dynamic landscape of modern business, optimizing processes and ensuring quality are paramount. Six Sigma, a data-driven methodology, is designed to reduce defects and improve process efficiency. Read More
Product managers and Six Sigma professionals know all too well that a single oversight can derail months of hard work. In the relentless pursuit of innovation and efficiency, the margin for error shrinks daily. Read More
As marketing leaders, we’re all too familiar with the challenges of developing a comprehensive strategy and consistently executing on it. It’s easy to get caught up in the day-to-day tasks and lose sight of the big picture. Read More
Mastering interpersonal communication is crucial for fostering successful teamwork and collaboration. Interpersonal communication is not just about exchanging words; it’s about sharing ideas, emotions, and building relationships. Read More
In today’s rapidly changing job market, many professionals are seeking clarity on how to advance their careers while businesses are eager to retain top talent. Read More
Have you ever wondered how some companies consistently deliver high-quality products while operating at peak efficiency? Chances are they’re using methodologies like Six Sigma or Lean to achieve those results. Read More
In a world where every misstep can cost valuable time and resources, businesses are constantly searching for ways to cut through inefficiencies and improve customer satisfaction. Read More
In today’s fast-paced digital world, product managers and professionals face a constant challenge: how to deliver high-quality software that meets ever-changing user needs, while keeping pace with technological advancements and market shifts. Read More
Leadership development is a pivotal component in the growth and sustainability of any organization. Through structured leadership development plans, organizations can ensure a steady pipeline of capable leaders ready to take on new challenges. Read More
In today’s dynamic professional environment, effective group communication is the backbone of any successful team. It involves the exchange of information, ideas, and feedback among team members, leveraging both verbal and nonverbal methods. Read More
Effective communication skills are the cornerstone of workplace success, fostering collaboration, enhancing team dynamics, and driving productivity. In today’s fast-paced and diverse working environments, the ability to communicate clearly and efficiently is more important than ever. Read More
In today’s rapidly evolving business landscape, succession planning has emerged as an indispensable strategy for ensuring organizational continuity and long-term success. Read More
In today’s fast-paced business environment, strategic planning is more crucial than ever. Organizations must balance immediate needs with future aspirations to thrive amidst constant change. Read More
The contemporary business environment, characterized by rapid shifts and competitive pressures, necessitates robust strategic planning frameworks. The Influence Model is integral to this process, providing a structured approach to influencing change within organizations. Read More
Picture this: You’re a product manager, standing at the crossroads of innovation and market demands. Your team has poured countless hours into developing a product you believe in, but user adoption isn’t quite where you’d hoped. Read More
Today, challenges are complex and deadlines are tight, having a shared brain to tackle these problems are of paramount importance. When people come together, bringing their unique skills and perspectives to the table, they can achieve far more than they could on their own. Read More
Imagine you’re leading a product team at a cutting-edge tech company. Your latest innovation is poised to disrupt the market, but as you dive into development, challenges start piling up. Read More
A technology roadmap serves as a powerful strategic tool, guiding organizations through the complex landscape of technological evolution. It offers a clear path, helping teams align their technology investments with broader business objectives. Read More
Imagine walking into a bustling office, where the energy is palpable and ideas flow freely. You can feel the synergy as colleagues from different backgrounds come together, each bringing their unique perspectives to the table. Read More
We’ve all experienced the overwhelming sensation of drowning in endless to-do lists, desperately seeking a way to stay afloat. In today’s fast-paced world, developing strong task management skills isn’t just a desirable trait – it’s crucial for thriving in both professional and personal spheres. Read More
In a world where ideas are constantly evolving, finding the right tools to organize and clarify your thoughts is crucial. One such tool that has proven invaluable in both educational and professional settings is the Circle Map. Read More
Have you ever found yourself staring at a blank page, struggling to organize your thoughts for a crucial presentation or a compelling essay? Read More
In the ever-evolving landscape of education, finding effective strategies to teach remains a persistent challenge. If you’ve ever witnessed students struggle to grasp new terms or retain complex concepts, you’re not alone. Read More
Product roadmaps often resemble a game of high-stakes Tetris, with features and user stories falling into place - or not - at breakneck speed. Read More
Every business day presents leaders with a myriad of decisions, ranging from strategic moves that shape the company’s future to quick operational choices that keep things running smoothly. Read More
Understanding your decision-making style is pivotal for effective leadership because it shapes how you approach problems, interact with your team, and implement solutions. Read More
When striving for group consensus, it can be difficult to ensure that every team member’s opinion is considered. Outspoken individuals often dominate discussions, causing quieter members to be overlooked and their insights to go unshared. Read More
Keeping your organization aligned with its core goals can be challenging in today’s dynamic business environment. With shifting market trends, evolving customer expectations, and internal changes, maintaining a clear focus on long-term objectives requires continuous effort. Read More
What exactly makes a leader truly effective? Is it their laser focus on meeting deadlines and achieving goals, or their ability to nurture and inspire their team members? Read More
What is a Vision Board Party? A vision board party is an engaging and creative event where team members come together to visualize their goals and aspirations. Read More
In the ever-evolving landscape of personal and professional development, understanding how we learn and grow is paramount. One powerful framework that has gained significant attention is the Learning Zone Model. Read More
In today’s interconnected world, managing a team that spans multiple cultures is becoming increasingly common. While the diversity of perspectives and ideas can drive innovation, it also presents unique challenges. Read More
In the ever-evolving landscape of management, understanding the multifaceted roles that leaders must play is crucial for organizational success. These roles, grouped into interpersonal, informational, and decisional categories, offer a comprehensive framework for navigating the complexities of management. Read More
In the dynamic business world, leaders must constantly seek new growth opportunities to stay ahead of the competition. Simply maintaining the status quo is insufficient for long-term success. Read More
A career vision board is more than just a collage of inspirational images; it’s a strategic tool designed to clarify and visualize your long-term career aspirations. Read More
When trust and communication flow freely, teams often achieve exceptional results. Understanding each other’s strengths, weaknesses, and motivations lays the groundwork for cohesive collaboration and high performance. Read More
What is a Student Vision Board? A vision board for students is a powerful visualization tool designed to help students articulate and pursue their educational and personal goals. Read More
Dealing with constantly changing market demands, customer expectations, and competitive pressures are now considered standard operating practices for businesses. These require quick, effective decision-making to stay relevant and thrive. Read More
Many organizations fall into a costly trap when implementing Enterprise Resource Planning (ERP) systems – they assume that new technology alone will streamline their operations, without first examining and understanding their actual business processes. Read More
As the pace of work accelerates, teams are finding that rigid processes often hold them back, rather than support progress. Traditional workflows, with their fixed steps and delayed feedback loops, simply can’t keep up with today’s demands for adaptability, collaboration, and speed. Read More
When businesses encounter complex challenges, such as low staff retention with unclear causes, the initial reaction might be to brainstorm solutions and apply various problem-solving techniques. Read More
Assembling a group of high-performing professionals is one thing, but turning them into a cohesive team that works seamlessly together is another challenge altogether. Read More
In the pursuit of business excellence, clarity and focus are paramount. By pinpointing what an organization can be the best at, what it is deeply passionate about, and what drives its economic engine. Read More
Ever felt like your project was adrift in a sea of uncertainty, searching for direction? You’re not alone. Many managers struggle to align daily tasks with big-picture goals. Read More
Navigating the complex landscape of business success requires more than just a grand vision. While strategic planning sets the course, it’s the operational plan that truly steers the ship. Read More
We often use military terms in the world of business, from “fighting off threats” to “engaging in a price war,” the language of war is deeply embedded in corporate strategy. Read More
In the dynamic landscape of talent management, companies constantly seek effective methods to evaluate and develop their workforce. But what often happens is that performance assessments often grapple with abstract elements like initiative and engagement, which can vary in interpretation. Read More
Starting new projects or initiatives often comes with varying levels of knowledge about the challenges, problems, and opportunities involved. Even when teams seem to align on the project’s goals, common understanding can waver as work progresses. Read More
What is Second-Order Thinking? Second-order thinking is a critical cognitive tool that goes beyond surface-level considerations to evaluate the long-term and less obvious consequences of decisions. Read More
In project management, ensuring an even distribution of tasks and timely informed decisions can be tricky. Challenges such as scope creep, resource allocation, and communication breakdowns frequently arise, complicating project execution. Read More
Making decisions at work can be daunting, especially when the stakes are high and multiple stakeholders are involved. It’s completely natural to feel nervous about the outcome. Read More
Effective leadership is not a one-size-fits-all endeavor. The best leaders understand that problem-solving requires different approaches depending on the circumstances they face. Read More
HR Managers face numerous challenges daily, but none are as critical as recruitment and employee onboarding. In a job market where the demand for skilled workers is high and the talent pool is steadily shrinking, finding the right candidate is more crucial than ever. Read More
Today, consumers form opinions about a brand in milliseconds, which makes the task of positioning your brand, product, or service becomes a high-stakes challenge. Read More
Understanding where your brand stands in the market is crucial, and consumer perception is key to this insight. However, marketers often struggle to differentiate between their actual position and their perceived one. Read More
A Personal Development Plan (PDP) is a strategic tool that outlines your aspirations, strengths, and areas for improvement to achieve personal and professional goals. Read More
User experience mapping is a powerful tool in the arsenal of modern product design, serving as a strategic approach to understanding and enhancing the interactions between users and products. Read More
The employee life cycle is a comprehensive framework that outlines the different stages an employee goes through during their tenure at a company. Read More
What is a FAB Analysis? Feature, Advantage, Benefit (FAB) analysis is a strategic approach used in product management and marketing to clearly differentiate a product’s characteristics, their advantages, and the ultimate benefits they deliver to the user. Read More
What is Time Budgeting? Time budgeting is a strategic approach to managing your hours effectively, much like how you manage finances. Read More
What is Employee Journey Mapping? Employee journey mapping is a strategic approach used in HR management to visualize the entire lifecycle of an employee within an organization, from hiring to retirement. Read More
Concept maps are powerful tools in science education, serving as visual representations that organize and structure knowledge. They are particularly effective in enhancing scientific understanding and making complex information more accessible. Read More
A sprint goal is a concise statement that outlines the intended outcome of a sprint and guides the Agile development team’s efforts throughout the process. Read More
Understanding the distinction between strategy vs tactic is crucial for any organization aiming to achieve its goals effectively. While these terms are often used interchangeably, their meanings and applications in the business world are distinctly different. Read More
‘it always seems impossible until it’s done.”- Nelson Mandela Aiming for the impossible fuels innovation pushes boundaries, and drives progress. While reaching such goals may seem daunting, the pursuit fosters creativity, resilience, and breakthroughs, propelling individuals and societies toward new heights of achievement and possibility. Read More
In the realm of business operations, the terms efficiency and effectiveness are often used interchangeably, yet they represent distinctly different concepts crucial for organizational growth. Read More
Defining what constitutes success in project management is pivotal for steering projects towards their intended outcomes. Success criteria serve as benchmarks that guide the entire project lifecycle, ensuring that every phase aligns with the overarching goals. Read More
What are Stretch Goals? Stretch goals are ambitious targets that push individuals and teams beyond their current capabilities and comfort zones. Read More
Idea validation is a crucial process in product development that involves verifying whether a product idea has real potential in the market. Read More
The term ‘Cash Cow Matrix’ in the BCG framework represents a cornerstone of strategic business management, offering a clear pathway to sustained financial health and strategic advantage. Read More
The mapping method, often referred to as concept mapping, is a dynamic and visual approach to organizing and understanding information. Its origins trace back to the educational theories that emphasize understanding relationships between concepts rather than just memorizing facts. Read More
It can take a lot of work for a business to decide on what it should care about most. With so many things to consider, businesses need a framework to identify their most important values. Read More
Taking notes can be tedious. You sit through a long meeting or webinar, writing down all the important stuff, but then when you look back at your notes, you realize there are things missing or they don’t make sense. Read More
Understanding the strategic potential of a company’s resources and capabilities is crucial for achieving and sustaining a competitive advantage in today’s dynamic business environment. Read More
Stakeholder engagement model is a critical aspect of business success, involving the systematic identification, analysis, and strategic involvement of all relevant parties affected by a project or business operation. Read More
Project management often grapples with the challenge of missed deadlines, which can derail even the most meticulously planned projects. Understanding the common pitfalls in deadline setting is crucial for improving deadline management and ensuring project success. Read More
Every business needs a roadmap for success. Without one, distinguishing victories from setbacks becomes a daunting task, casting uncertainty over the attainment of goals. Read More
At its core, program planning is the process of detailing the steps and resources necessary to achieve specific goals within an organization. Read More
A conceptual framework in research is not just a tool but a vital roadmap that guides the entire research process. It integrates various theories, assumptions, and beliefs to provide a structured approach to research. Read More
To be successful, you must first learn how to measure success. The metrics you prioritize, shape the outcomes you achieve. This principle is well understood by senior executives who recognize that the way they measure performance profoundly influences the actions taken by managers and employees. Read More
In design thinking or human-centered design (HCD), it’s super important to figure out what problems users are facing. You need to clearly see and talk about the issues in the user experience (UX) so you can start coming up with great ideas to fix them. Read More
The TOWS matrix is an evolved form of SWOT analysis, designed to generate strategic options from an analysis of internal strengths and weaknesses, alongside external opportunities and threats. Read More
When projects are delayed, executed poorly, or marred by blame-shifting, the root cause often boils down to one crucial factor: accountability. Read More
Have you ever wondered how researchers dive into the depths of words to extract common themes and ideas? Well, thematic analysis is their trusty tool for the job! Read More
It’s all around us, most companies have a singular focus on ‘innovation’ which has resulted in a flood of products and services competing for attention. Read More
What are OKRs? Objective and Key Results (OKRs) are a transformative goal-setting methodology that has become integral to strategic planning in modern businesses, especially in the SaaS sector. Read More
For an organization to thrive you need more than good leadership. Developing ways to transfer knowledge and values to all employees across your organization is key to sustaining success. Read More
When setting out to create a great product, it’s tempting to jump right into the design, specs and list of innovative features that you think will set it apart from the competition. Read More
Precision and accuracy are often used interchangeably, but grasping the difference is more than an exercise in semantics; it’s a cornerstone for success in project management. Read More
We’ve all been there, a project is running smoothly, when someone casually suggests an idea, ‘Hey, wouldn’t it be cool if’… Just like that a simple-to-execute project suddenly transforms into an ever-expanding project with endless scope. Read More
As part of an Agile team, you’ve likely encountered those moments when workloads surge unexpectedly or tasks become more complex than anticipated. Read More
Understanding how systems work is essential to making informed decisions, solving problems effectively, and finding ways to innovate. Using a visual tool like block diagrams helps us organize thoughts and gives us a broader view of complicated systems. Read More
A good concept map software can unlock innovation, organize thoughts and give you structure as your ideas evolve and projects transform. Read More
An accurate estimate is the first step toward a successful project. You must be aware of the timetable, expenses, scope, risk, and other factors in order to plan the work necessary to complete your project. Read More
Keeping expenses under control is one of the most crucial aspects of project management. Expenses have the ability to drive up prices faster than you anticipate, particularly in complex projects. Read More
In a world buzzing with choices and opportunities, making smart decisions is the name of the game. Enter the priority matrix – your secret weapon for navigating the chaos and coming out on top. Read More
At the heart of every high-functioning team lies a foundational element: trust. Team trust is what fosters a safe environment where ideas can flourish, risks are taken, and vulnerabilities are shared without fear of judgment. Read More
One of the hardest aspects of project management is accurately estimating whether things are going according to plan. Access to the right information at the right time is what allows you to make minor adjustments along the way to make sure you hit your project milestones. Read More
As AI gets more deeply integrated into every aspect of business, one of the most unique and exciting opportunities is to use AI as your strategic thinking coach. Read More
The integration of artificial intelligence (AI) is revolutionizing how projects are planned, executed, and monitored. AI in project management refers to the use of machine learning algorithms, data analytics, and intelligent automation to enhance decision-making and streamline project workflows. Read More
In the realm of management, there is no universal management approach. Different leaders exhibit diverse management styles and leadership styles, each with its own set of unique strengths and challenges. Read More
In today’s busy work world, being able to handle many projects at once is not just a useful skill – it’s a necessity. Read More
In the modern workplace, effective collaboration is what makes the difference. And while the benefits of having a dynamic team that’s great at collaboration are apparent- there’s no magic switch to instantly transform a group of individuals into a seamlessly collaborative team. Read More
Ever find yourself knee-deep in a task, only to be derailed by a barrage of notifications, leaving a trail of half-finished endeavors? Read More
Strategic goals are like the foundation of a successful business. They act as a guide, helping a company reach its big-picture vision for the future. Read More
In the professional world, being organized is like having a secret weapon. It’s your handy guide, helping you navigate through the twists and turns of your job. Read More
We think of ‘work styles’ as personal preferences, but understanding how your team thinks about and interacts with their work is the basis for developing a strategy that can significantly impact team dynamics and productivity. Read More
Originating from the Japanese words “kai” (change) and “zen” (good), Kaizen is a concept deeply embedded in Japanese business philosophy. It emerged post-World War II, to rebuild Japanese industries. Read More
Ever felt stuck when making decisions? That’s what we call ‘analysis paralysis.’ It happens when you’re flooded with too much info or options, or you’re chasing perfection, and it brings everything to a standstill. Read More
Every groundbreaking innovation begins with an idea. But ideas need to be put out into the world to see how they are received. Read More
A successful career can greatly benefit from careful planning and constant adaptation. Keeping up with the fast-paced and competitive job market requires employees to continuously develop new skills and knowledge. Read More
Most organizations have clearly defined teams and reporting structures. In most cases, there is constant interaction with team members and people who they directly report to. Read More
If you have ever tried to write one, you know just how challenging crafting a business plan can be. There’s a lot of foresight, strategic thinking, and meticulous attention to detail involved. Read More
When you start planning a project, it’s challenging to foresee every potential hiccup. Yet, at the heart of adept project management lies the art of risk management—a discipline that demands constant vigilance, foresight, and a methodical approach to recognize and counter potential pitfalls. Read More
The New Year brings with it a chance to reflect on our success and failures while giving us the opportunity to plan ahead. Read More
We’ve all been there- as soon as we have a task to complete or a project to execute- the first thing we do is list out all the activities that need to get done. Read More
No matter the size of your business, understanding your competition is crucial for any organization aiming to thrive. Knowing who your competitors are and how their marketing strategies affect you is critical to your business’s survival. Read More
Artificial Intelligence (AI) in Human Resources (HR) refers to the integration of intelligent algorithms and machine learning capabilities to automate, enhance, and streamline various HR functions. Read More
Before a single line of code can be written, it is crucial to have a well-organized structure. The backbone of any successful project lies in its planning and organization, and this is where a programming flowchart emerges as a key player. Read More
Task management is so much more than getting through a list of ‘to-dos’. To effectively manage large projects you need to create a system that maps back to your project needs. Read More
A context diagram stands as a cornerstone in system analysis, offering a bird’s-eye view of a system’s landscape. It’s a high-level representation that encapsulates the system’s scope, illustrating how it interacts with external entities—users, systems, and data flows. Read More
The last few years have seen a surge in the popularity of DevOps, so much so that the DevOps market is now expected to grow to $24. Read More
Procurement management can sometimes feel never-ending- it is easy to be overwhelmed by the constant invoices and purchase orders flooding your desk every day. Read More
Even in these early days of AI we are seeing just how big an impact it can have on every aspect of work. Read More
At Creately, we believe visual intelligence is the key to unlocking the full potential of collaborative teams. Today, we are thrilled to unveil Creately VIZ, a ground-breaking addition to visual collaboration. Read More
When we think about “design,” we often visualize the end product—the sleek smartphone, the stylish car, or the user-friendly website. However, the design process is much more than just the act of creating visually appealing items. Read More
The average adult makes about 35000 decisions a day. The quality of these decisions in many ways shape the quality of our lives. Read More
Most projects start with a great deal of enthusiasm, but pretty soon there is the odd forgotten task; slowly but surely the scope begins to expand, information gets more scattered and before you know it you are missing deadlines and the whole project seems to be spiraling out of control. Read More
One of the most effective ways to foster team creativity is group brainstorming sessions. These collaborative sessions allow team members to unleash their creativity, generate new ideas, and find innovative solutions. Read More
It’s no secret that marketing professionals face fierce competition and constantly changing consumer preferences. So, how do we rise above the noise and create marketing campaigns that truly resonate with our audience? Read More
At Creately we believe when more people collaborate, everybody wins! We want teams to think and interact visually and are excited to share some of the cool things we have to offer. Read More
Brainstorming, often the go-to method for generating fresh ideas and solving complex problems within teams, has a mixed reputation. While some individuals thrive on the creative energy it brings, others dread the thought of it. Read More
Collaborative brainstorming sessions are the secret sauce that can fuel a team’s innovation, and creativity. Many times it’s just the thing you need to keep your team feeling active and engaged. Read More
Ever felt like your brain is a jumbled mess of ideas, all fighting for attention? You’re not alone! Whether you’re planning a project, studying for an exam, or just trying to organize your thoughts, it can sometimes feel like you’re trying to untangle a giant knot of Christmas lights. Read More
Table of Contents: Retrospectives for marketing teams Retrospectives for customer service teams Retrospectives for creative agencies Retrospectives for UX teams Retrospectives for event teams Retrospectives gained popularity in agile circles, but that’s not where they should stay. Read More
Chapter 1: Looking Back to Move Forward ‘Actionable Learning’- that’s a word that gets thrown around a lot in Agile circle. Read More
Getting together to get things done relies on a team’s ability to communicate their goals, express challenges along the way, explore solutions, and decide on the best path forward. Read More
Having an idea is just the start. The real work is around bringing that idea to life and creating a viable product that is ready to be brought to market. Read More