If you want to win in today’s fast‑moving markets, insight beats instinct. The most successful teams don’t guess at strategy — they systematically research competitors to uncover what works, what doesn’t, and where the market is headed. In this guide on how to do a competitive analysis, we’ll walk you through smart ways to gather real competitive intelligence, benchmark your business against others, and turn those insights into strategic decisions that fuel growth, sharpen your positioning, and spark innovation.