The consumer decision-making process is a fundamental concept in marketing and sales, comprising five distinct stages. Each step of the consumer decision making process reflects the consumer’s journey from recognizing a need to the post-purchase evaluation. By understanding these stages, businesses can tailor their marketing strategies to better meet consumer needs, ultimately driving sales and customer satisfaction.
Understanding what is the customer journey is important in today’s business landscape, where customer-centric strategies drive market success. A customer journey includes every interaction a customer has with a brand, from initial awareness to post-purchase behavior.
