Archive of posts - Marketing

How to Create a Winning Product Marketing Strategy 10 September 2024 | 22 min read
How to Create a Winning Product Marketing Strategy

Creating a winning product marketing strategy is crucial for ensuring your product stands out and reaches the right audience. Statistics show that 95% of new products fail to make a significant impact in the market, largely due to inadequate marketing strategies and a lack of understanding of customer needs and market trends.

Mastering the Market: A Deep Dive into Porter's Five Forces Model 17 December 2023 | 8 min read
Mastering the Market: A Deep Dive into Porter's Five Forces Model

No matter the size of your business, understanding your competition is crucial for any organization aiming to thrive. Knowing who your competitors are and how their marketing strategies affect you is critical to your business’s survival.

How to Run a Marketing Retrospective 05 July 2023 | 8 min read
How to Run a Marketing Retrospective

Marketing retrospectives allows teams to analyze, learn from, and improve their marketing processes. Whether you’re an agile marketing team or follow a mixed methodology, regular retrospective meetings are a vital ingredient for success.

Create a Detailed Marketing Plan With 6 Effective Templates 10 May 2018 | 11 min read
Create a Detailed Marketing Plan With 6 Effective Templates

Want to make costly marketing errors and waste time and resources? Start without a marketing plan. A marketing plan is not only an essential part of your business plan, but it is the roadmap that will provide your team focus and direction in all their marketing efforts.