What are OKRs? Objective and Key Results (OKRs) are a transformative goal-setting methodology that has become integral to strategic planning in modern businesses, especially in the SaaS sector. At its core, OKRs consist of an Objective, which defines a clear direction or goal, and Key Results, which are measurable outcomes that track the achievement of that goal. This framework not only provides alignment around measurable goals but also ensures that every team member is working towards the same strategic objectives.